MELANIN MOI

Co-Founder

I run an inspirational and educational discovery platform for over 8,000 women of color. Over the past 5 years, we’ve provided content and resources intended to reach the masses of Black women passionate about beauty, skincare, haircare, wellness, and more. In addition to that, we build partnerships with relevant brands and then introduce our subscribers to their products and inspire them to try something new.

INSTAGRAM

Rebranding

In 2020, we decided that MELANIN MOI needed a new look and feel, one that was more personable and unique. The original logo was standard and clean cut, but lacked the fun and relatable nature of our brand. I tried a new take at our original logo, transforming the capitalized serif text into lowercase, adding ranges of nude tones, intended to represent the many shades and tones of Black women. I decided to make the “moi” text cursive to add a sense of individuality and a special feminine touch to the design.

Content Creation + Copywriting

Goal: Establish Melanin Moi as a directory of resources and content through relevant and unique content that our audience cannot find as easily accessible anywhere else. This is done through social content shared almost daily, as well as through monthly articles on melaninmoi.com.

Slaycademy

Slaycademy is Melanin Moi’s annual event for women looking to elevate their knowledge and skillsets in the realms of makeup, skincare, haircare, style, wellness, and lifestyle. Each year, we present a panel of experts in each category to our audience that share their knowledge and demonstrate different techniques. So far we’ve thrown three successful events, both digitally and in person.