Chanée Hylton: Creative Strategist

A multidisciplinary, designing the blueprint where creative vision, cultural insight, and brand storytelling align.

Senior Strategist @ Wasserman — leading cultural and digital strategy across global brands.

Creative Consultant — fluent in brand storytelling and cultural relevance.

Co-founder, MELANIN MOI — 10K women deep and building community with intention.

Mom of 2 under 2 — juggling bottles, briefs, and big ideas.

Quick Facts:

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Quick Facts: *

Previous Experience

I’ve guided every layer of the campaign journey — from high-level strategy to on-the-ground execution.

Sephora @ Kohl’s Rush Week Activation: Campaign strategy and experiential concepting (2025)

Pinterest @ Coachella: Social and campaign strategy for the “Pinterest Hauteline” channel launch (2025)

Stanley x Leo Messi: Go-to-market and social strategy for global product collaboration; content direction across teaser and launch assets (2025)

Rent The Runway @ NYFW: Influencer marketing and social strategy (2024)

NYFW: The Shows: End-to-end social and content strategy across @nyfw, @fashionweek, and partner brand campaigns (2021—2024)

Android Social Strategy: Annual roadmapping, influencer partnerships, and content direction across evergreen, product, and event verticals (2023—)

MADExPayPal: Content strategy, creative production, and talent partnerships (2022)

HBO’s Scene In Black Launch: Go-to-market content and social strategy for new platform launch (2022)

Champion “Get it Girl” Campaign with Saweetie: Social and content strategy (2022)

Ambré’s Pulp Album,Rapsody’s EVE Album, Casanova Behind These Scars Album :Social communications, brand partnerships, and digital rollouts (2019)

MELANIN MOI(Co-Founder): Campaign strategy and event production focused on digital partnerships and experiential community building (2017—)

Curious to learn more? Contact me for case studies and extended examples.